We know how valuable the opinions of KOLs are. Monitoring KOL activity allows for a better understanding of how the physician community receives your messages and lets you identify concerns and education opportunities. Never miss an opportunity to engage.
Tracking KOLs ensures that your products are included in relevant discussions. Knowing where a KOL is going to be – which conferences, symposiums, and CME events they’ll be attending or presenting at – allows for crucial opportunities to engage with a KOL and the other physicians who follow them. Our customers explain how valuable it is to see that a KOL is publicly discussing mechanisms of action that they’re working with and creates an opportunity to reach out and establish a key relationship.
Mapping is the process of identifying thought leaders / KOLs that are influential in your area and their relationships. Tracking comes after mapping and involves monitoring the ongoing activity (publications, opinions, and events) of specific KOLs to better understand the evolution of their positioning. Tracking also ensures that you are up-to-date with the perspectives of your KOLs and that you can identify opportunities to engage with them.
Publications, trial updates, news, media mentions – any news item that isn’t an event or a tweet.
Calendar listing of upcoming conferences, symposiums, lectures, CME and other events that a KOL is attending or speaking at.
Twitter provides a direct line to your key influencers’ reactions. You can find tweets authored by the KOL as well as mentions of the KOL by others.
Updates on the latest clinical trials associated with your KOLs, covering both clinicaltrials.gov and EudraCT. Includes changes such as enrollment status, new data, discontinuations and more.
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